In Brazil, Vivo, a local phone booth company, called upon artists to transform the remaining functioning phone booths into artistic works of their choosing. The Call Parade featured 100 artists’ work with transformations ranging from the depiction of a cityscape to a large replica on the human brain.One hundred completely useless or just vandalized booths in São Paulo, Brazil, were given to 100 talented artists who had free reign to turn them into anything they like. The result is spectacular! Photographers Mariane Borgomani and Wally Gobetz captured some of the beautifully redesigned booths and posted them online. In Osaka, Japan, phone booths become the home of the goldfish club, Kingyobu, a pop-up aquarium installation that was inspired by the fish themselves, which are considered a good luck charm in Japan, thus, spreading both free art and luck to passersby.
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