Recent figures from eMarketer break out disbursements in the marketing domain, indicating that companies spend by far the most on advertising to promote their brand. The estimates indicate that the total advertisement layout of spending in the US this year will reach $107.3 billion or even more. Google, Nest, and Facebook are some of the biggest media giants that believe in the power of creative advertisements.
Eye-catching and inspirational advertisements are a must when you’re trying to capture even the slightest sliver of attention during today’s busy era. It’s all about delivering the right message to the right audience at the right time in a manner that’s memorable. That’s why giant installations, interactive billboards, and other amazing ideas on the brink of brilliance and madness appear all over the globe.
In this post, we have listed up 40 brilliant outdoor ads that took creativity to a whole new level. These ads are worth getting inspired because they are making quite a noise in the outdoor advertising world. Scroll on to see them yourself and enjoy peeps!
1 The advertising worked on that kid
2 Havaianas: Flower Beds
(Advertising Agency: BBDO New York, USA)
3 Pantene Anti-Breakage Shampoo
Advertising Agency: Grey Canada, Toronto
4 Go green with Mcdonalds
5 Supersized 3D Luggage
6 We're filling it back up
7 Stand here when it rains and order a BigMac
8 When you get the right connection with the shoot
9 The bees got fooled
10 Skill is in the hands
11 Alliance Theatre: Pick
12 Life inside a droplet
13 Hide them with Ponds
14 Join the icy movement
15 Fancy some tea?
16 This is the real deal
17 We're leaving in this era
18 McDonald’s: Pole
19 Unless you have good auto insurance
20 Bringing Hot Wheels to reality
21 Xenon lights can rock our worlds
22 Fetching some germs to cleanse
Guerrilla Stunt made this campaign for Clean & Clear Morning Energy, where five "walking" beds just went around the Brazilian city of São Paulo. In each bed was a girl sleeping, and would wake up in strategic places such as universities and schools, around 7 am, the beginning of classes. In their bed was written: " Don't take a sleepy face with you. Wake up your skin for beauty."
23 Toys for the parents
24 Yahoo is doing it definitely right
25 Barber: "I want everyone to see how I cut hair, even when I am driving" He then heard: "say no more"
26 Cereal on the go
27 Colgate ultra whitening
28 Traffic Police Mumbai: Falling Hoarding
29 The Avengers entry
30 Come to the zoo today and see for yourselves
31 The special Saturday night drink
32 Massive McMuffin Breakfast
33 Topfit Fitness Club: Pull-Up
34 IOV National Day Against Tobacco: Cigarettes
35 MegaStar Cineplex: Cloudy with a Chance of Meatballs
36 Intrigued, aren't you?
Advertising Agency: JWT London
37 How vegans see trees
Advertising Agency: Wirz/BBDO Switzerland
38 A day shall come soon
(Advertising Agency: IDB-FCB, Chile)